Enterprise by Design: Innovation in Robotics and Fast Moving Consumer Goods

Engineers are used to the design of products, services, platforms and systems, and have developed both informal and sophisticated approaches to their development. They are also aware of the criticality of addressing business drivers in any activity. This webinar will explore the importance of enterprise design in the development of a business in conjunction with the product, service or system concerned. A series of case studies are leveraged from the Innovation Design Engineering (IDE) programme, run jointly by Imperial College London and the Royal College of Art that has resulted in many spin-outs and is now celebrating its 40th year.